Helping founders uncover insights and build strategies to grow their business.
Why
Great results are born from great strategy.
Marketing and building a business are hard. Driven by a desire for progress, many move forward with initiatives before establishing clear strategies, often leading to failure.
Derived from thorough analysis and uncovering insights, developing sound strategies helps provide direction, align resources, prioritize efforts, anticipate challenges, and ultimately increase the chances of hitting your short-term objectives and realizing your long-term vision. It's like creating a roadmap to success!
Who
Builder of Strategies That Work!
Robert Rizzo's expertise in uncovering consumer, customer, and market insights enables him to deliver fresh thinking that unlocks growth and insulates your most competitive advantages. He is a highly accomplished marketing executive with over two decades of experience in Consumer Packaged Goods, research-based consulting and advertising. He utilizes data-driven insights to create effective strategies and can facilitate individuals and teams through integrated strategic planning. His ability to inspire individuals and teams through his passion for strategic marketing sets him apart from the rest.
Some of the brands he worked on include:
What
Core marketing services include:
Positioning / Messaging
Optimization
Solidify the core value proposition for your brand and business. Ensuring you have a clear, meaningful, differentiated and credible message that will drive competitive advantage and, ultimately, more sales!
Strategic Business and Go-To-Market Planning
Facilitate the identification of key issues and opportunities facing the business. The resulting insights will lead to the development of tangible strategies and tactics that drive competitive advantage.
Sales Pitch
Optimization
With a refined core brand proposition in place, we review and optimize all aspects of the selling process to increase conversion/win rates.
Fractional CMO
/Advisor
Ongoing or interim positions with organizations requiring a senior marketer to elevate their team and business. Relevant across industries in both established and start-up environments.
Project-based Contract
Assignment
Engagements where a hands-on senior-level marketing leader or strategist is required. Relevant for both agency and client-side organizations.
How
The Strategic Development Model - For Business Planning
Initially developed in 2004, the Strategic Development Model has proven to be a highly adaptable and practical tool for systematically building effective plans. The systematic approach to thinking this model facilitates helps spark the depth of strategic thought required to develop strategies that work!
When derived from great strategy, genuinely innovative and impactful ideas come to life.
This framework helps ensure teams don’t prematurely jump to tactics. We first explore potential strategies and use them to inform brainstorming initiatives.
VISION
A clear and exciting picture of what is ultimately trying to be achieved.
MISSION
A comprehensive statement of what needs to be done to realize the vision.
PRINCIPLES
A set of fundamental beliefs or guidelines that should be followed while working towards the mission.
GOALS
The desired in-year measurable results.
SITUATION REVIEW
Where we are today in relation to the goals and why.
KEY ISSUES
Critical challenges that impede the ability to achieve the goals.
KEY OPPORTUNITIES
What needs to be leveraged to better enable the achievement of the goals.
STRATEGIES
Specific statements, derived from insights, that capture the essence of what has to happen to overcome the issue or make the opportunity real.
STRATEGIC IMPERATIVES
List the essential elements for success in implementing each strategy.
INITIATIVES
Integrated tactics that fully align with the strategic imperatives.